The Production Guild was proud to partner with MediCinema as its chosen charity at the Production Guild Awards 2014, which took place on 27 September 2014 at The Grove, Hertfordshire.
MediCinema is a fantastic charity that improves the difficult reality of being in hospital or places of care for patients and their families, by bringing them genuine movie-going experiences to help them feel better. The charity installs and manages permanent state-of-the-art cinemas in hospitals and places of care, comfortably accommodating hospital beds and wheelchairs, whilst maintaining a real cinema experience with the latest releases. This provides invaluable space for patients to escape the isolation of their wards and spend quality time with their loved ones during a really difficult time in their lives. They work with the film industry to screen the latest releases – completely free of charge.
Alison Small, CEO, The Production Guild, said, “We are delighted to partner with MediCinema on The Production Guild’s biggest night of the year. It’s a perfect fit for us as all of our members work so hard to make films that have some emotional effect on their audience. MediCinema takes that a step further by using film to give patients and their carers an uplifting experience and some precious normality during their treatment. It is a wonderful cause, and we’re proud to support MediCinema’s work.”
Kat Mason, CEO, MediCinema, said, “We are so pleased that the Production Guild has chosen to work with us. The therapeutic effects provided by the opportunity to enjoy an immersive social experience with family and friends in a medical environment have proved remarkable, and the funds raised on the night of the Production Guild Awards will enable us to expand our construction programme.”
MediCinema has built six cinemas to date, with their seventh at Chelsea and Westminster due to be completed in Spring 2015 . For more information please visit http://www.medicinema.org.uk